At The Times
Design of an extensive pictogram system for The New York Times employee site.
AD: Jessi Brattengeier and Will Mianecki
![](https://freight.cargo.site/t/original/i/d8a43a8661a68c58512f8a3c605ff29a8c8786235fe536837dd59218eee71f81/GiuliaZoavo_NYT_all_horizontal.png)
Starting from the existing set of icons, we worked on refreshing the overall look and feel —
adding grain, translucent elements, and background patterns.
![Before](https://freight.cargo.site/t/original/i/18792e6b86a6ce8ff8b58773d1fbb7d7ab8a173f5c27e9b2fd12fd69442b8290/NYT_before_celeb.png)
![After](https://freight.cargo.site/t/original/i/bc05825a8aa7e876c9a555769cf32bfa2d7868706bcff8a6b2f4d8fa5a4e58b2/Picto_Celebration_Orange_Small.png)
![Before](https://freight.cargo.site/t/original/i/441155fa19e3bf0d0e1bd13ef1df2189fd99d585af658f5f73e8017fc0ee1664/NYT_before_well.png)
![After](https://freight.cargo.site/t/original/i/6130db509e7a9e3696b7e0cea3b8122d41cd84850db85c479dbccb2428e713d1/Picto_Wellness_Orange_Small.png)
We also decided to add an optional background,
to add context and significance to the larger-scale version of the icons.
![](https://freight.cargo.site/t/original/i/4072aa00682b5265e8f6190a960ef8f43a68641c00e38db309f5df93645f2179/Picto_Technology_Yellow_Small.png)
![](https://freight.cargo.site/t/original/i/d2d536ea60eba12a3a4cd82b76b07f79bb9759a83bdfc737b6cf67ff6b005e9d/Picto_Technology_Yellow.png)
![](https://freight.cargo.site/t/original/i/1d47ca62414cf4f729b143405d084aecbca6a620622977b431be926d002cb394/Picto_Leadership_DarkBlue_Small.png)
![](https://freight.cargo.site/t/original/i/82a5d3b0503e86e5e186e83179ca7342e3f5ecd3d0aabaece8fc900c4114d647/Picto_Leadership_DarkBlue.png)
Then, I got to design more than 25 new pictograms. The main challenge was to depict complex and abstract concepts with a limited amount of geometric shapes, giving them a humorous and unexpected twist, and maintaining the whole set consistent and sophisticated.
![Psychological Aid](https://freight.cargo.site/t/original/i/78e89f11d6ca8d45b2183ee3b5c1ab315860bd2f94a23c169c28460d2fd60e20/Picto_Psychological_Support_Resources_Yellow_Small.png)
![Celebration](https://freight.cargo.site/t/original/i/3902ddeda8ad445ef61bb538194085cf8cf769f2eb8fc55be4f54f6e140782de/Picto_Celebration_Teal_Small.png)
![Sustainability](https://freight.cargo.site/t/original/i/adae97dad5a9ed29cab0f27095613e0069e742866d2b981d347b19ad4331f499/Picto_Sustainability_Green_Small.png)
![Mourning](https://freight.cargo.site/t/original/i/eb474b46dbfb542a8aa40a6f99fcf17cb50554de6af3f8a2dace33e601722c54/Picto_Mourning_LightBlue_Small.png)
![Anniversaries](https://freight.cargo.site/t/original/i/9ead510e40642de06080b41633b86df93bef7ce2cfab7307dac153a877afc205/Picto_Anniversaries_DarkBlue_Small.png)
![Continuous Feedback](https://freight.cargo.site/t/original/i/9c4125232391dc431dc4cb6a46ac6200407c58dc8e52e2c090110bc1696bee5b/Picto_Continuous_Feedback_LightBlue_Small.png)
![Hybrid Work](https://freight.cargo.site/t/original/i/f12428064f1685cfa3f2daecb6bf3134bca8d04a9306a9585ead848f4b96f388/Picto_Hybrid_Work_Yellow_Small.png)
![Year-end Review](https://freight.cargo.site/t/original/i/a6b6b169e7c54830f9b851cee38f068837f3f46654a826e427aee36cda650f50/Picto_Year_End_Reviews_Orange_Small.png)
![Enroll](https://freight.cargo.site/t/original/i/eae9ee91ce0f55797f1e77c32b2a355dcc688962811919112eff081f90ed3950/Picto_Enroll_Green_Small.png)
![Values](https://freight.cargo.site/t/original/i/0d52ed6a488abdf493f7dea17ac0d33b06e5b6c0fa07eb22ba9780ab77a59bfc/Picto_Values_Orange_Small.png)
![Innovation](https://freight.cargo.site/t/original/i/8ecd8cd9a6c69b22d0ee9d2ef259588b07e75b32860dad1e35ea4ff9a58f06b4/Picto_Innovation_DarkBlue_Small.png)
![Promotion](https://freight.cargo.site/t/original/i/6189e3141a14e8bb26c31da862d34974e940431bef6c730eadcf16eaffe2fba8/Picto_Promotion_Teal_Small.png)
![Goal Setting](https://freight.cargo.site/t/original/i/49740742712c358cddf400ac9f2cfec6c6de91617ffdf1e5fe788272d65a964d/Picto_Goal_Setting_Yellow_Small.png)
![Q&A](https://freight.cargo.site/t/original/i/bc3c90e4a033da670f83814337a3ad4a2a73a2d74e0979b2436f6adbfaa6e851/Picto_Q_and_A_LightBlue_Small.png)
![Birthdays](https://freight.cargo.site/t/original/i/aa88f42554c1fedfd9ce4b0b4dd47192ca0f6ece177c93167816d0dc895a15b6/Picto_Birthdays_Orange_Small.png)
![Submissions](https://freight.cargo.site/t/original/i/fff66d4228da03c831e45ef4f62094d3135218a427c85e173e7d4d53052e63d0/Picto_Submissions_Green_Small.png)
![](https://freight.cargo.site/t/original/i/365f4a3e9511ad8ba064af52f8e6a6f50544eb14d7e5320895e61688dcf2eefe/Accomplishment.jpg)
![](https://freight.cargo.site/t/original/i/ccd66ae3038f2164694ecc82998fe061396787a4b112b5e90bfb32b3cf5e03fb/Employee-Resource-Group.jpg)
![](https://freight.cargo.site/t/original/i/efef14bcaf40aa95c0f8ec053ad5171f1913373bf8f4fb36023daa775c5bd3b2/QA.png)
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