Giulia Zoavo

SuperEnalotto Rebranding

Logo and brand identity refresh for SuperEnalotto, one of the most famous and popular lotteries in Italy. 

We aimed to keep the spirit and color palette of the historical logo, giving it a contemporary twist. So we transformed the U into a smile and made it our main element, to emphasize fun and optimism, then we created a simple and fresh modular system for the communication materials.

Role: Senior Designer • Agency: DLV BBDO

All images © 2014–23 Giulia Zoavo