Giulia Zoavo

Libreria Sottosopra


Sottosopra (”Upside Down” in Italian) is an independent bookstore for kids in Milan.
Small-sized but with big ambitions, it is characterized by a welcoming approach, a refined book selection, and a busy calendar of events.
The brand new identity reflects their essence: playful, bold, friendly, and imaginative.







We also came up with a claim for the shop: “The small bookstore of great stories”.
Along with the two upside-down faces (inspired by the bookstore’s name), it creates the foundation to build a variety of whimsical characters and stories inspired by children’s literature and imagery.







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All images © 2014–23 Giulia Zoavo