Libreria Sottosopra
Sottosopra (”Upside Down” in Italian) is an independent bookstore for kids in Milan.
Small-sized but with big ambitions, it is characterized by a welcoming approach, a refined book selection, and a busy calendar of events.
The brand new identity reflects their essence: playful, bold, friendly, and imaginative.
![](https://freight.cargo.site/t/original/i/b448480bb1c39d93bf20c6d75d75cfa7a1742f74cdc2f38586d420e5b7d7afd9/GiuliaZoavo_Sottosopra_1b.png)
![](https://freight.cargo.site/t/original/i/e1f556d95af1067dd22f47665da4a3f1d87264fd7b104f90238d355fa605226e/GiuliaZoavo_Sottosopra_10.png)
![](https://freight.cargo.site/t/original/i/0eabf9624589611df84f1750e73c72dcdcde74436a2f12d801848a61cd340cf6/GiuliaZoavo_Sottosopra_12.jpeg)
![](https://freight.cargo.site/t/original/i/a3efd88480bb9b95c5c2eb6288d429b82483278683a59601dbaebc32c4f1acb3/GiuliaZoavo_Sottosopra_2.jpeg)
![](https://freight.cargo.site/t/original/i/1cb3abe5ab2088f5d48da6e2a8bc3496131e00478556f05a497a3fa271563cb7/GiuliaZoavo_Sottosopra_4.jpg)
![](https://freight.cargo.site/t/original/i/37e55a8371547e446337b330c77253af84e6441eeaec08704a52cd7dbf71cfe5/GiuliaZoavo_Sottosopra_3.png)
![](https://freight.cargo.site/t/original/i/c16949614b41c873614d0bec7d3b7eaa0aaad5c819796938113405fec40fbdbe/SOTTOSOPRA_OPENING_24_1.jpg)
![](https://freight.cargo.site/t/original/i/ad0221713dfbe2c3969fab29c834a1784655c21e4e248789cb82b30472a42fe0/GiuliaZoavo_Sottosopra_5.jpg)
![](https://freight.cargo.site/t/original/i/7dc5924eb6b8e7b56a0796cedf9690664bace9ae118118d7fac5c4a08b80d98b/GiuliaZoavo_Sottosopra_7.png)
We also came up with a claim for the shop: “The small bookstore of great stories”.
Along with the two upside-down faces (inspired by the bookstore’s name), it creates the foundation to build a variety of whimsical characters and stories inspired by children’s literature and imagery.
![](https://freight.cargo.site/t/original/i/eeb1fdfc76dd94074516d14c8a70bc234b0d35426b77d9a1debd9db2ae2adbde/GiuliaZoavo_Sottosopra_18.png)
![](https://freight.cargo.site/t/original/i/7f12706f5d13b6aa1f232632fdfd75b00efa58adfd400bf05277660bf8fc4bc1/GiuliaZoavo_Sottosopra_14b.png)
![](https://freight.cargo.site/t/original/i/b6367f43f6815d51b924d8b256337c9361c6a39f39e6c210949c07dd02c70664/GiuliaZoavo_Sottosopra_20.png)
![](https://freight.cargo.site/t/original/i/7152063cf8f043aa1f4bd9f44faab067dddc14ff3d6406fbee98ff0accec8345/GiuliaZoavo_Sottosopra_15.png)
![](https://freight.cargo.site/t/original/i/c01cdda3c30954ece06ad79d03239ef1b21606a23b4e0e663a59bc3cdd2d3e0c/GiuliaZoavo_Sottosopra_13.png)
![](https://freight.cargo.site/t/original/i/f103b281930ee46b2a694394160569cda366a506fd7afe47d90a534da70654a2/SOTTOSOPRA_OPENING_39_1-2.jpg)
![](https://freight.cargo.site/t/original/i/4f79e5f904b12e0d17669b1bbec2c25883525d9257733f7d49e7fb526c6e7ae7/SOTTOSOPRA_OPENING_27_1-2.jpg)
![](https://freight.cargo.site/t/original/i/c16de3b0408710ffbc0231b3143d65a45503bb99f322b456a8bb9dfef8cc3856/GiuliaZoavo_Sottosopra_19.gif)
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All images © 2014–24 Giulia Zoavo