Identity for the 2012 edition, year of revolutions for the famous art fair in Milan. The concept for the new design was a constant flow of images, in a dynamic system of patterns and logos that disassemble and develop in time and space.

The seamless succession of graphics recurs across all the identity: the site is never interrupted, but scrolls like a single page; the fair layout was created by hanging a long series of posters next to each other; titles and text are always overlapped.

Crative direction, poster artworks and logo design: Federico Pepe