La Vita è Adesso Collector’s box

Editorial Design and Art Direction

La Vita è Adesso by Claudio Baglioni is the best selling music album of all times in Italy.
To celebrate its 40th anniversary, a limited-edition box was created, featuring the LP, a signed card, and an artist’s book illustrated by acclaimed Italian artist Emiliano Ponzi.

Both the book and the box were inspired by the album’s concept — a day in the life in the Eternal City. Rome by night outside, Rome by day inside, with a debossed cover designed to change with the light of the day.

Illustrations by Emiliano Ponzi • Published by Edizioni Curci • Printed by Grafiche Antiga