Giulia Zoavo

Italian Plates



I was always fascinated by US license plates, with their illustrated landscapes, drawings and nicknames. How would Italian plates look if they had the same features as the American ones? I asked myself.

This project is my attempt to answer to that curiosity. And since the word plate evokes both automotive and culinary worlds, I designed them with a focus on traditional products from the 20 Italian regions.

Italian plates is a combination of my Italian roots and my life in the United States, an imaginary road trip across my beautiful Country and the culinary traditions I grew up with.


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All images © 2014-2020 Giulia Zoavo