Fast Penny Spirits
Logo and brand identity for FPS, a high-quality, female led, sustainably-minded new distillery in Seattle
The pictogram is inspired by coins’ head and tails, with the silhouette of a woman instead of the classic male head, as a tribute to female empowerment. For the logo and identity, we wanted to reflect the product’s personality: feminine, sophisticated, inspired by tradition/art nouveau but with a contemporary, fun twist.
With Yohoho Studio. All photos © Fast Penny Spirits
The pictogram is inspired by coins’ head and tails, with the silhouette of a woman instead of the classic male head, as a tribute to female empowerment. For the logo and identity, we wanted to reflect the product’s personality: feminine, sophisticated, inspired by tradition/art nouveau but with a contemporary, fun twist.
With Yohoho Studio. All photos © Fast Penny Spirits
All images © 2014–23 Giulia Zoavo