The Design Week is chaotic and the town is full of logos of all sorts.
That's why we created a dynamic logo that is, at the same time, an iconic grid and a sign.
Every time you see the Design Center's logo you will know where the Design Center is.
With Vittorio Perotti
Brand new identity studied for the 2012 edition, year of revolutions for the famous art fair in Milan.
The concept for the new design is a constant flow of images, in a dynamic system of patterns and logos that disassemble and develop in time and space. The constant flow of images recurs through all the elements: the site is never interrupted, but scrolls like a single page; the fair layout was created by hanging a long series of posters next to each other; titles and text are always overlapped.
Crative direction and logo design: Federico Pepe.
This project would not be the same without the precious help of Monica De Filippis.
Cosebelle magazine is an italian lifestyle webzine run by a team of 7 women with the contribution of 60 girls from all over the world.
It talks about several topics (architecture, design, music, culture, fashion, travel, food) but above all it is focused on women, feminism and gender equality.
I've been working for Cosebelle magazine since it was born in 2010, first as a contributor, then as a managing editor until 2015.
Now I'm in charge as art director of the magazine, which identity and website I completely redesigned in early 2016.
Publication for the photographer Amira Fritz's exhibition at LeDictateur art gallery in Milan.
With it's particular structure, the book states the impossibility of catching the raw beauty without destroying it: as the exhibition was called "Wild Nothing", we wanted the book to look like it wasn't printed. Only opening the pages you can discover the images inside.
Logo and business cards for a pre-production agency run by two amazing women.
Complete rebranding for Medea Centro Servizi, rural hub based in Syracuse, Italy.
Back in 2013 we were invited to make a fanzine for Le Dictateur's exhibition "Un homme juste est quand meme un homme mort" at the Palais de Tokyo in Paris.
But this is not a fanzine. It's a fuckzine.
A countdown full of bad thoughts you can use to delay your orgasm.
'Cause if you don't want to disappoint your pussy, you only have to think the worst.
We Are Kidding is: Luca Fontana, Lorenzo Piccinini, Samantha Scaloni, Giulia Zoavo